My modest Cleveland home is filled with fine-art prints of all sorts. There are family photos, photos of friends, some clients and even some crazy prints. For example, a large print of two friends dressed for a wedding as Dumb and Dumber. Seriously, a wedding! We also have a few albums, all of which we treasure. When developing our recent branding redesign, we also reconsidered the fine-art prints and albums we offer. To match with the our clients expectations and the brand, we had to make improvements.
As we always have, we continue to provide our clients with the very best prints. All wedding prints are printed on true archival-quality photo paper by the best lab available. But as part of the branding redesign, I wanted to make delivery of client proofs into a “gift.” So, we teamed with the best wedding album producer available to create something really special for all of our clients. Cypress Albums helped us to create the Proof Presentation Box.
Like any other print, we give our clients fine-art proofs. The individual proofs are now paired with a archival-quality box for storage and display. Each box is bound in Japanese book-binding silk, features a magnetic closure, and decorative ribbon. So far, the response has been overwhelming. More so, I want to keep each box that arrives, but I am happy to give them to our wonderful clients! Should a client choose, each box can be customized to match their style in one of many different fabrics.
Our albums have received a similar upgrade. Working again with Cypress, we created the Heirloom and Whistler albums.
True heirlooms are build to last for generations. The desire to feature such high quality albums is born from my own experience. I still have prints from my great-grandparent’s wedding. I love the vintage feel and quality of the prints. Each Heirloom albums is custom designed for our clients. After carefully selecting the images, design the layout and choosing fabrics, the albums are then hand-made by Cypress. Each fine-art print is adhered to a very heavy page and bound tightly into the album. Many clients also choose to keep the album safe in a presentation box.
The approach to the Whistler album matches the Heirloom album – the best build and quality available. The image selection, layout design and fabric selection all follow an identical process. However, there is one key difference between the Heirloom and Whistler albums. Where the Heirloom album pages are like boards, the Whistler has thinner, lighter page cores. Each page is still very thick, but the weight of the book is reduced. Due to the lighter weight, the Whistler sits nice in the hand.
Many of our friends and clients choose the Heirloom album for themselves and order a matching Whistler album for their parents.
Of course I just love showing off our samples. They are filled with create memories from friends and clients. I keep them in our living room as a nice reminder of all the great couples I have met. I am certainly looking forward to crafting many more heirlooms for future couples.
P.S. – Completely unrelated, but I wonder if our dog understands trips in the car. Does she know she’s moving, or does she think the scenery is just changing really fast?