Posts Tagged ‘marketing’

Crafting Heirlooms

Crafting Heirlooms

My modest Cleveland home is filled with fine-art prints of all sorts. There are family photos, photos of friends, some clients and even some crazy prints. For example, a large print of two friends dressed for a wedding as Dumb and Dumber. Seriously, a wedding! We also have a few albums, all of which we treasure. When developing our recent branding redesign, we also reconsidered the fine-art prints and albums we offer. To match with the our clients expectations and the brand, we had to make improvements. Step inside to learn how we have applied an heirloom approach across all our products.

Photographer Branding and Mark Twain

Photographer Branding and Mark Twain

I was doing things the same old way. When I started, I designed my own business card and found a cheap printer. $19.99 for 1000 business cards is a good deal right? Everything kinda looked professional, but there was a problem. The brand didn’t represent my clients or me.

Make the jump to learn about how we considered who we are and who we wanted for clients when re-developing the design and brand.

Hey, that’s me in Pro Photographer Magazine!

Hey, that’s me in Pro Photographer Magazine!

The package waiting for me at home could have been a surprise, but PhotoShelter kept me informed throughout the process. In the end, I was expecting the two glossy copies of Professional Photographer Magazine nestled inside the padded package. Nonetheless, I am thrilled to be published in this month’s issue. Make the jump to learn more about the article and how I market my Cleveland wedding photography business.


Around here it’s all about service

Around here it’s all about service

The rock-solid principle upon which I build my business is service (and good photographs). Providing my Cleveland wedding clients with the very best service is how I fulfill their needs, keep clients coming back, and ultimately ensure the success of my business. Part of my formula is providing my clients with great online services, and I have my service provider to thank. Hit the jump to see how we provide wedding clients with the latest tools to help them capture and share their wedding memories.

Photoshelter Friends Facebook

Photoshelter Friends Facebook

This definitely falls into the business category. As many of you know, I extensively use tools provided by PhotoShelter. You could even call me an evangelist. Why, pray tell? Well, the PhotoShelter tools work well, they are very SEO friendly, and they work hard to support their user community. Just announced, PhotoShelter now supports integrating [...]